“PRESENTING MATHEMATICAL MODEL TO EXPLAIN THE FACTORS AFFECTING OF BRAND IDENTITY IN BANKING”, SJBEM, vol. 2, no. (11), pp. 90–101, Nov. 2014, Accessed: Sep. 26, 2026. [Online]. Available: http://singaporeanjbem.arabianjbmr.com/index.php/SJBEM/article/view/249